history of bubble gum
Competition also played a role in the development of bubble gum. The Market Theater Gum Wall is a brick wall covered in used chewing gum located in an alleyway in Post Alley under Pike Place Market in Downtown Seattle. Bubblegum Alley is a tourist attraction in downtown San Luis Obispo, California, known for its accumulation of used bubble gum on the walls of an alley. At that time, synthetic gum was introduced, which would almost never stick as a bubble popped. Realizing they had a new, popular type of gum, the owners of Fleer marketed Diemer's new gum as "Dubble Bubble.". This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. In North America, the Indians chewed spruce tree resin, a practice that continued with the European settlers who followed. "TLC Cooking "What is chewing gum made of? He formed a company that by the late-1880s was making gum sold across the country, according to Mathews. By using ThoughtCo, you accept our, Biography of Thomas Adams, American Inventor, Important Innovations and Inventions, Past and Present, Forest Mars and the History of M & Ms Candies, Today in History: Inventions, Patents, and Copyrights, B.A., History, University of California at Davis. The Strange Recipe Behind 'Bubble Gum Flavor', https://candyflavor.com/How_To_Make_Bubble_Gum_Flavor.html. , In taste tests, children tend to prefer strawberry and blue raspberry flavors, rejecting more complex flavors as they say these make them want to swallow the gum rather than continue chewing. The first brands in the US to use these new synthetic gum bases were Hubba Bubba and Bubble Yum. And it now comes in a variety of flavors. Diemer gets the credit for inventing the first successful type of bubble gum. In 1893, he launched two new gum brands, Juicy Fruit and Wrigley’s Spearmint. , In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. Frank Fleer, whose company had made chewing gum since around 1885, wanted something different from his rivals and spent years working on a product that could be blown into bubbles. In 1906, he concocted a bubble gum he called Blibber-Blubber, but it proved to be too sticky. Wrigley started out as a soap salesman in his native Philadelphia. In 1928, a Fleer employee named Walter Diemer finally devised a successful formula for the first commercial bubble gum, dubbed Dubble Bubble. These materials allow for longer lasting flavor, a better texture, and a reduction in tackiness.. Curtis and others who’d jumped into the gum business after him subsequently switched to ingredients such as paraffin wax. Thomas Adams is credited with inventing a machine that mass produced chewing gum. His first bubble gum however … To help sell the new bubble gum, Diemer himself taught salespeople how to blow bubbles so that they, in turn, could teach potential customers. You can now buy bubble gum in the original sugary pink form, as a small piece wrapped in paper, or as gumballs. Today, of course, gum is sold in a variety of shapes and flavors (although, sadly, Willy Wonka’s three-course dinner chewing gum, said to taste like tomato soup, roast beef and blueberry pie, has yet to become reality). Flavours and Types of Bubble Gum. Besides the original, you can get bubble gum in grape, apple, and watermelon. Adams began experimenting with chicle but when his work failed to yield the desired results, Santa Anna abandoned the project. You might guess it’s a custom dreamed up by a modern-day, real-life Willy Wonka, but people have been chewing gum, in various forms, since ancient times. In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. When the baking powder proved a bigger hit than the soap, Wrigley sold that instead, and added in free packs of chewing gum as a promotion. Chewing gum has a history that spans as far back as the ancient Greeks, who chewed the resin from mastic trees. © 2020 A&E Television Networks, LLC. In 1928, a Fleer employee named Walter Diemer finally devised a successful formula for the first commercial bubble gum, dubbed Dubble Bubble. The novelty of this form increased sales all around the world. ", https://en.wikipedia.org/w/index.php?title=Bubble_gum&oldid=974406667, Articles lacking reliable references from June 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 August 2020, at 20:55. "What was chewing gum originally made from? By the early 1850s, Curtis had constructed the world’s first chewing gum factory, in Portland, Maine. One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum, and stretched more easily. In 1915, the Wrigley Company kicked off a campaign in which it sent free samples of its gum to millions of Americans listed in phone books. As it turned out, though, spruce resin was less-than-ideal for producing gum because it didn’t taste great and became brittle when chewed. Plus you can get gumballs that look like baseballs or smiley faces. The classic flavours of bubblegum were strawberry and blue raspberry. This gum was different from all the other gums. The Aztecs also used chicle and even had rules about its social acceptability. Diemer used a pink dye for his new gum because pink was the only color available at the Fleer Chewing Gum Company. In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. Diemer thought it was an accident when he hit upon a formula that was less sticky and more flexible than other types of chewing gum, characteristics that allowed a chewer to make bubbles (even if this discovery took him a year of failed attempts.) Gumballs come in original flavor plus blue raspberry, cotton candy, cinnamon apple, green apple, cinnamon, fancy fruit, and watermelon. Fleer introduced bubble gum in a new form in 1951- the gumball. Production of Dubble Bubble was halted during World War II because of a shortage of latex and sugar needed for manufacturing. The Bubble Gum has gone through a lot over its long history. Twice a week we compile our most fascinating features and deliver them straight to you. There’s evidence that some northern Europeans were chewing birch bark tar 9,000 years ago, possibly for enjoyment as well as such medicinal purposes as relieving toothaches. In 1950, Dub and Bub were dropped for Pud and his pals. While there is a well-known "bubblegum flavor" – which artificial flavorings called esters are mixed to obtain – it varies from one company to another. Then Diemer actually did have an accident: He lost the recipe the day after his discovery and it took him four months to figure it out again. Because the chewing gum field had grown crowded with competitors, Wrigley decided he’d make his products stand out by spending heavily on advertising and direct-marketing. The gum was named and marketed as "Dubble Bubble" gum. Another promotion entailed sending sticks of gum to U.S. children on their second birthday.  Bubble gum may be a 20 th century invention, but chewing gum has existed for thousands of years. In the early 1900s, a man named Frank Fleer tried to come up with the perfect bubble gum recipe for his candy company. Bubble gum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. But it wasn't until 1928 that Walter Diemer happened upon just the right gum recipe to make the very first bubble gum, a special type of chewing gum that allows the chewer to blow big pink bubbles. And finally, despite what you might’ve been told, if you swallow a piece of gum it’s highly unlikely to end up stuck in your stomach for seven years. FACT CHECK: We strive for accuracy and fairness.  Vanilla, cherry, lemon, and orange oil have also been suggested as ingredients. Bubble gum got its distinctive pink color because the original recipe Diemer worked on produced a dingy gray colored gum, so he added red dye (diluted to pink) as that was the only dye he had on hand at the time. The ancient Maya chewed a substance called chicle, derived from the sapodilla tree, as a way to quench thirst or fight hunger, according to “Chicle: The Chewing Gum of the Americas” by Jennifer P. Mathews. The Fleer Chewing Gum Company began making bubble gum using Diemer's recipe. Married women and widows could chew it privately to freshen their breath, while men could chew it in secret to clean their teeth. The exact details of how the two men connected are unclear, although they would’ve been in contact following Santa Anna’s arrival in the United States sometime after the mid-1850s (before that, he led Mexican forces at the Battle of the Alamo in 1836 and served multiple terms as Mexico’s president). To test his new recipe, Diemer took 100 samples of the new gum to a nearby store, selling it for a penny apiece. At the time, 23-year-old Diemer was an accountant for Fleer Chewing Gum Company, and he experimented with new gum recipes in his spare time. Fleer Chewing Gum Company trained people to teach others to blow bubbles using the gum. This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. Chad Fell though holds the record for "Largest Hands-free Bubblegum Bubble" at 20 inches (51 cm), achieved on 24 April 2004.. A natural bubblegum flavoring can be produced by combining banana, pineapple, cinnamon, cloves, and wintergreen. This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market..
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